Rui Almeida, CEO of Moneris in Jornal Económico on the impact of the digital age in the accounting and taxation sector. In response to the challenge of digitization, which marks the current and is transversal to all activities, accounting reinforces its role in advising and managing the development of the business of those who, more than customers, are partners.
1. WHAT ARE THE MAIN CONDITIONS FOR THE DEVELOPMENT OF THE ACTIVITY?
The demand for talent is certainly one of the most demanding challenges that accounting and consulting firms face.
Hr scarcity with the profile of skills necessary and desired for the new market paradigms is a problem that poses real constraints to the development of the activity.
We must look at the HR component as something fundamental and decisive for the sustainability and prosperity of companies.
We should look at new functions, identify profiles of technical and behavioral competence, and be able to attract them by developing retention and appreciation strategies.
The cost of not having the right people is arguably a cost that accounting firms cannot bear.
2 HOW DO YOU CONSIDER THAT TECHNOLOGY WILL IMPACT ACTIVITY?
The accounting sector will face significant changes in the coming decades, and accounting societies and their professionals must respond affirmatively to the now imposed challenge.
The rapid evolution in the digital age will make much of the work that the accountant now makes expendable. Will we all accountants replace robots?
No, we have ahead of the challenge of refocusing our performance on what we can truly add value, which goes through analysis and counseling.
3 WHAT PERSPECTIVE STEM FOR 2019?
As far as Moneris is concerned, we have very positive prospects.
In recent years, we have focused our growth in the organic aspect, amplifying and developing services and solutions that today position the group as a broad-spectrum accounting and consulting firm.
For 2019, we anticipate continuing to grow in the quantity and quality of customers we serve, transforming each other’s experience into a partnership that brings additional value in the traditional accounting and tax aspects.
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